Data Science: How To Turn Social Media Metrics Into Strategic Opportunities For Companies
Data Science: How To Turn Social Media Metrics Into Strategic Opportunities For Companies
Learn how monitoring and digital analysis reveal crucial information that can enhance your marketing strategies
We talk a lot about content marketing and the importance of good design and creative ideas. Indeed, these elements are essential, amounting to close to 50% of success in social media campaigns. However, they aren’t enough on their own to guarantee truly effective results. What frequently goes by unnoticed is the fundamental role that data science plays in this process.
Data science is the art of transforming data into valuable insights for the growth of your business. Even though its application is ample and goes beyond social media, by focusing on it, it can be the key piece to deliver more assertive messages and with more force to its target audience. But how does it actually get done? Let’s get into it.
5 Steps to Use Data Science in Social Media Marketing:
- Make data science part of your company’s marketing. It’s essential to adopt a data-drive mentality. It means that your marketing decisions must be oriented by date, not by intuition.
- Test different formats and approaches: Trial and error is fundamental to understand what really ressonates with your audience. Videos, images, polls – Which format generates more interaction? Data science can help find these answers.
- Turn numbers into opportunities: Both positive and negative results can provide valuable insights. For instance, if a post didn’t reach its expected engagement, there’s reason for that. Instead of throwing away the content, it’s necessary to investigate why.
- Analyze what worked (or not): To study the performance of posts is fundamental. When did the post go out? The format of the video? Was the frame chosen for it not attractive? Each details counts and must be studied to optimize future strategies.
- Use tools to better understand your audience: Platforms like Instagram and Facebook offer valuable resources to analyze audience behavior. Explore them to get to know your audience better and to deliver content that is actually interesting to it.
The Traps of "Vanity Metrics" and the Myth of a Harmonic Feed
Many companies focus excessively on having a beautiful feed or on gaining more followers – what we call “vanity metrics.” Even though it’s understandable to want an aesthetically pleasing profile and a high number of followers, it doesn’t always lead to an engaged community or in real results for businesses.
A nice feed is not necessarily functional, and having thousands of followers doesn’t mean that you’re reaching the right people. Focusing only on these metrics can put your strategy at risk.
What really matters is offering relevant content that resonates with the pain points and interests of your audience. To evaluate the needs and expectations of your audience and to deliver solutions through your posts is the path to acquire more consistent results.
The Reality Behind Social Media
The Reality Behind Social Media
To display a digital image that doesn’t translate to the reality of your business can create frustration to clients. A nice profile or a great number of followers can attract attention, but if the content doesn’t deliver what the audience expects, the result will be disastrous.
The good news is that you don’t need to deal with all these details alone. If data provides facts, we’re here to tell your story in a strategic and authentic manner.
Count on our expertise in data science and marketing to turn your metrics into real results.
Judi Guimarães
Head of media BR
Post Tags :
Share :
