How to connect with your customers on a deeper level
Tired of being just another brand? Discover how putting a face to your business can build trust, create deep connections, and turn customers into a loyal community. Learn how to connect with your audience.
From good to brilliant: Copywriting in the age of AI
With 2025 marking a milestone in the rapid expansion of Artificial Intelligence (AI) across diverse sectors of the labor market, social media platforms worldwide are striving to elevate their work to an entirely new level.
What once seemed to be an eminent threat to this sector’s professional jobs has transformed into a powerful partner—fueling creativity, simplifying processes, and opening the door to endless new opportunities.
What I wish clients knew about social media for businesses
Discover what most businesses get wrong about social media, and how understanding it better can transform your brand’s online presence.
Why Is TikTok Shopping a Game-Changer for Your Business
If you’re an immigrant entrepreneur trying to grow your business in the USA, visibility and trust are everything.
And in today’s digital world, few platforms offer as much opportunity as TikTok, especially with the rise of TikTok Shopping.
This feature is revolutionizing how small and medium-sized businesses connect with their audience, drive sales, and share their brand stories.
Whether you’re selling handmade goods, beauty products, food, or services, TikTok Shopping can help turn your creativity into conversions.
In this post, we’ll break down why TikTok Shopping is such a game-changer, especially for immigrant entrepreneurs: and how you can use it strategically to boost your business in the USA.
Marketing to Brazilians in the USA: Common mistakes and how to avoid them
Digital marketing is already challenging by itself, and when you are in another country, with a completely different culture and audience, the challenges multiply.
Many immigrant entrepreneurs make common mistakes when trying to apply the same strategies abroad that they used in Brazil.
If you want to gain visibility, customers, and credibility, you need to understand how marketing to Brazilians in the USA works and what should be avoided.
In this article, we will show the main traps Brazilians face when promoting their products or services in the United States, and present practical solutions for you to stand out in the American market.
How to write video scripts that convert
Let’s face it: we’re living in a world where a 15-second video can sell more than a Times Square billboard.
The stage has changed. The audience has changed. And attention spans? They’ve shrunk to the size of a grain of rice.
If you’re a Brazilian immigrant entrepreneur in the U.S., there’s one urgent truth you need to understand: it’s not just about showing up, it’s about holding attention with videos that sell fast.
That’s where Instagram and TikTok videos come in, the real gladiators of today’s digital arena. Welcome to the battle for attention.
(And yes, anything goes: even a naked dwarf running through Jacksonville.)
How to create TikTok & Instagram videos that sell fast
Meta-descrição: Learn how to write video scripts that convert. Hook your audience, deliver value, and drive real action with simple, strategic storytelling.
If your videos aren’t converting, the problem likely isn’t your camera, your phone, or even your filter. The real issue? You press record… and freeze!
Your mind goes blank. You don’t know what to say, or even worse, you say it, and nobody watches.
Here’s the truth: the secret behind high-performing marketing videos it’s a well-crafted video script.
Keep reading to discover how to build scripts that actually sell.
Adapt Crew impulsiona expansão nacional do Terra Gaúcha
Nós, da Adapt Crew, somos uma agência especializada em marketing estratégico para marcas em crescimento nos Estados Unidos. Por isso, celebramos um marco importante em nossa trajetória: há três anos, lideramos o projeto de expansão e fortalecimento da rede de churrascarias Terra Gaucha Brazilian Steakhouse.
Adapt Crew assume o marketing da Mitsubishi
Nós, especialistas em conectar marcas ao público latino nos Estados Unidos, assumimos oficialmente o marketing da Mitsubishi Central Florida com uma missão clara: aproximar ainda mais a força da marca da comunidade brasileira e latina que vive e consome ativamente na região.
AromaPlan agora é Adapt Crew!
Adapt Crew, liderada por Oberdam Aguiar, assumiu a gestão estratégica da AromaPlan, marca de difusores e fragrâncias que se destaca como líder de vendas na Amazon dos Estados Unidos. Essa parceria tem como objetivo impulsionar a presença da AromaPlan no mercado americano por meio de uma abordagem abrangente de marketing e branding.
