Artificial Intelligence
Artificial Intelligence
Artificial Intelligence (AI) has emerged to revolucionize the whole world in every single imaginary aspect. According to Google, it’s “a set of technologies that enable computers to perform a variety of advanced functions, including the ability to see, understand and translate spoken and written language, analyze data (…)”.
What most people have no idea about is that AI is actually inspired in the functioning of the human brain and, as us, AI processes info by units called “artificial neurons”. In other words, it’s a tempting to do a human task, but without the inconvenience of making mistakes – very common to human beings.
AI in Marketing Agencies
If you search for “Artificial Intelligence” on social network, there will surely be several posts and courses teaching how to use AI to create posts and their subtitles without losing any time, optimizing your work and dispensing with Marketing Agencies.
Although, a Marketing Agency isn’t just about creating new posts and subtitles. We make brands, your logo, stickers, among other itens your business needs to take off and achieve your aims. Moreover, the process of creating a brand itself takes into consideration the “face” your business must have. What does it mean then? It’s how the owner expects its business to be known as – more or less refined, with vibrant or pastel tones and so on.
A Marketing Agency which only uses AI as tool is a ruined agency. Costumers clearly look for Marketing Agencies, so they solve brand problems and stay ahead of the curve. But keeping the agency is a matter of how their business gets treated there and how much attention and importance it receives both in daily issues and in creative solutions to future problems. Costumers like to be valued by us, and that’s how Adapt Crew works.
Artificial Intelligence in posts creation in Adapt Crew
In Adapt Crew, creativity and human working are valued and considered crucial to agency functioning as a whole. This doesn’t mean, of course, AI must be cast off. Here in Adapt, we understand AI as a technological tool and, therefore, very helpful on creating arts and subtitles of our posts, if well managed and used.
For example: Costumer X needs a clean post with a picture of a specific meal, but the only image we have contains people on the background. Applying AI to quickly remove those people from the picture will make it suitable to be used, besides giving more time to design team spend on colouring or even creating new images and arts.
Something very similar happens when it comes to subtitles. For example: costumer Y upload recipes every week, but one of them is too long and exausting to some social networks. Our Social Media may use ChatGPT’s AI to assist in reducing this post length, leaving more time available to costumize the subtitles
From an SEO (search engine optimization) perspective, using synonyms can help you rank better in search engines by capturing a wider range of search queries. For example, if you’re selling “screen enclosures,” incorporating synonyms like “screened patios,” “outdoor screens,” or “enclosed porches” can help your content reach a wider audience.
Mariana dunkel
Copywriter / Social Media
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