Digital marketing is already challenging by itself, and when you are in another country, with a completely different culture and audience, the challenges multiply.

Many immigrant entrepreneurs make common mistakes when trying to apply the same strategies abroad that they used in Brazil.

If you want to gain visibility, customers, and credibility, you need to understand how marketing to Brazilians in the USA works and what should be avoided.

In this article, we will show the main traps Brazilians face when promoting their products or services in the United States, and present practical solutions for you to stand out in the American market.

Let’s face it: we’re living in a world where a 15-second video can sell more than a Times Square billboard.
The stage has changed. The audience has changed. And attention spans? They’ve shrunk to the size of a grain of rice.
If you’re a Brazilian immigrant entrepreneur in the U.S., there’s one urgent truth you need to understand: it’s not just about showing up, it’s about holding attention with videos that sell fast.
That’s where Instagram and TikTok videos come in, the real gladiators of today’s digital arena. Welcome to the battle for attention.
(And yes, anything goes: even a naked dwarf running through Jacksonville.)

Meta-descrição: Learn how to write video scripts that convert. Hook your audience, deliver value, and drive real action with simple, strategic storytelling.
If your videos aren’t converting, the problem likely isn’t your camera, your phone, or even your filter. The real issue? You press record… and freeze!
Your mind goes blank. You don’t know what to say, or even worse, you say it, and nobody watches.
Here’s the truth: the secret behind high-performing marketing videos it’s a well-crafted video script.
Keep reading to discover how to build scripts that actually sell.

Nós, da Adapt Crew, somos uma agência especializada em marketing estratégico para marcas em crescimento nos Estados Unidos. Por isso, celebramos um marco importante em nossa trajetória: há três anos, lideramos o projeto de expansão e fortalecimento da rede de churrascarias Terra Gaucha Brazilian Steakhouse.

Nós, especialistas em conectar marcas ao público latino nos Estados Unidos, assumimos oficialmente o marketing da Mitsubishi Central Florida com uma missão clara: aproximar ainda mais a força da marca da comunidade brasileira e latina que vive e consome ativamente na região.

Adapt Crew, liderada por Oberdam Aguiar, assumiu a gestão estratégica da AromaPlan, marca de difusores e fragrâncias que se destaca como líder de vendas na Amazon dos Estados Unidos. Essa parceria tem como objetivo impulsionar a presença da AromaPlan no mercado americano por meio de uma abordagem abrangente de marketing e branding.